Polaris Off-Road | XPEDITION Ride

Polaris XPEDITION Ride was a social-first assignment built around capturing four influencers experiencing the vehicle for the first time. The trail, set along the side of Big Bear Mountain, was the perfect terrain for it — steep rock climbs, river crossings, and remote access that only a vehicle with this kind of capability could reach. Projects like this are one of those “I’m lucky I get to do this for a career” moments.

Project Details
Client: Polaris
Scope: Off-road influencer ride coverage, product-in-use photography, lifestyle, and environmental capture
Deliverables: Social-first photo and video assets