DIRECTV x Big Ten Campaign

DIRECTV x Big Ten was a season-long campaign built around following Big Ten alumni as they returned to their former schools, reminisced on their old stomping grounds, and reflected on what those places meant to them before experiencing game day from the fan side again. Each project was a quick turn, with content captured and delivered the same day for social and digital use. A big part of the work was staying flexible on-site, working with notable athletes and alumni, shaping quick scripts in the moment, and helping turn real conversations into content that felt true to the alumni, the school, and the energy of game day.

Project Details
Client: DIRECTV
Scope: Campaign production support, talent interviews, on-site scripting, game day coverage, and social-first capture
Deliverables: Same-day social edits, interview cutdowns, event photography, and campaign-ready digital assets